In the last couple of months, an exciting development has been happening in the nation of Lithuania. Lithuanian law has been ratified to allow legalised live-dealer gaming online and optibet.it is leading the way.
Quick to take up the advantages of this opening marker is Swedish iGaming operator Enlabs AB. The originally named Nordic Leisure, until a 2018 name change, has teamed up with Ezugi. This exciting opportunity is due to Ezugi receiving permission for their games to go live in this Baltic region. The announcement came following approval from the Isle of Man regulators. Alongside approval from Bulgaria and Estonia. Pang Goh, Ezugi’s business development director, thanked the team for their dedication to meeting the demanding standards laid out by the regulators.
This looks to be another step on Ezugi’s route to being a top global presence. The company said they targeted the country due to its, “potential in the online casino market as live casino continues to attract international players. Ezugi became part of the Evolution gaming family in 2019 when it was purchased in a cash deal for $12 million.
Optibet.it Is Where It Is All Happening
Enlabs Ab’s Lithuanian facing platform, Optibet.it, will be where the launch will happen, the Stockholm based company announced on 4th Sept 2020. The casino will be offering over 30 varieties of live online Roulette, Baccarat and Blackjack, with more being scheduled for approval.
Optibet.it was launched in 2018 and an addition to the numerous betting shops of UAB Baltic Bet—a network of betting shops that Enlabs acquired September 2017. Before launching Optibet.it, the platform underwent a thorough technical investigation. This was undertaken by the British company NML gaming at the request of the Lithuanian Gaming Control Authority.
The company has remarked on the work and dedication by their team in ticking all the boxes that have allowed this expansion into a new and developing market area. Expansion and profit growth are now the targets, as Lithuania holds considerable potential. Focus is on maintaining high-quality service to retain the interest of the players.
What Will This New Development Bring?
Excitingly, Optibet.it will also feature live Roulette with Russian-speaking dealers alongside the speed variations of the game that are proving so popular worldwide.
Enlabs AB’s Chris Evans said at the press release that the launch is all part of a well-defined strategy. Namely, to make Optibet.it a one-stop-shop for gamers from Klaipeda to Vilnius. He stated that “the unique promotional tools of our New Gaming Platform will be a huge success.”
While a popular and welcomed move, one that will see revenue enter into the country, our Agent Casino reviewer found some concerns are being expressed. The main one is money-laundering by organised crime. Something the relatively new Gaming Control Authority might not be prepared to deal with. In June predictions from analysts indicated that bookmakers, offline venues and online casinos have the highest risk of money laundering. They went on to say they thought that not enough consideration was being given to this problem. A problem that the analysts gave a level 3, from a 1 – 4 scoring system!